News archive

June 2025

• • June 10, 2025
  • Product News

  Pure App Rolls Out Photo Verification to Build a Safer, More Authentic Dating Experience

  New feature on Pure App, Photo Verification, helps users feel more confident when interacting with others on the app.

• • June 10, 2025
  • Campaigns

  Pure App Launches New Campaign “Liberté, Sécurité, Sensualité” — Rewriting the Rules of Dating in Paris

  With Paris as its muse, Pure's campaign speaks directly to the city’s sex-positive community —especially women— inviting them to embrace freedom, safety, and sensuality on their own terms.

December 2024

• • December 24, 2024
  • Campaigns

  Table for Two: Dating Goals for 2025

  2025 is calling, and it’s time to shake things up. Forget those tired coffee dates or bland texting marathons that never go anywhere. From creative date ideas to more emotional honesty, here’s how ...