PURE's redesigned feed embodies its unique and quirky brand universe with a user experience that fights app fatigue.
April 15th 2026, Berlin — PURE App, the dating platform for the adventurous, is unveiling a complete redesign of its feed — a colorful experience that transforms how its community expresses themselves and engages on the app. Hitting $100M in gross revenue and registrations up 95% year-over-year at the end of 2025 [PURE February 2026], PURE is one of the fastest-growing dating platforms in the world.
The demand for connection has never been higher. The mainstream apps just stopped delivering it. That's the problem PURE is solving.Luka Dremelj, CEO of PURE App
The new PURE feed isn't just a refresh, it's a rewiring of the entire user experience, centering the community through customizable aesthetics and a new browsing mode. The redesign puts the focus of dating apps back where it belongs: on the people using them. Dating apps are now the most uninstalled app category, with over half of Android users deleting them within 30 days [AppsFlyer, 2025].
Dating has turned into a job interview with better lighting. No wonder people keep deleting the apps. This redesign is our answer to that.Sergej Vujanović, CPO at PURE app
A 2025 Forbes Health survey found 78% of dating app users report burnout — not from dating, but from the apps themselves. PURE's answer is a feed built around one idea: that how you show up should feel as individual as who you are. Every profile is visually distinct, turn-ons are front and center, and the one-at-a-time browsing format keeps the focus sharp. Nothing feels like a form. Nothing feels like a grid.
PURE has always looked different because it is different. This redesign highlights the app’s uniqueness: bold, self-aware, and alive in a way that reflects the people using it.Sergey Skip, Creative Director at PURE app
Unlike the endless swiping of mainstream apps, PURE's redesign is built around identity, intention, and the kind of profile that actually starts a conversation.
- Profile Aesthetics & Color Patterns: Users can now choose their own profile aesthetic with a single tap.
- Smarter Usability: The redesigned feed displays one profile at a time.
- Turn-ons are more prominent, and a new Mutual Turn-Ons view highlights shared interests instantly.
PURE has always been the app that does things differently. This redesign is the clearest expression of that yet. Now available on iOS and Android, globally.
Download the redesign assets here.
PURE is a dating app for people who are done being told what desire looks like. Launched in 2013, PURE has built a global community around one idea: that safety and sensuality aren't opposites. Consent-forward by design, with disappearing chats and zero tolerance for shame, PURE is where people come to connect on their own terms. No endless swipes. No sanitized profiles. Just space to want what you want, however you want it.
Media Contact: Chantal Pesulima, Integrated Marketing Director, press@pure.app