Your Dating App is Dated. PURE's Redesign Proves It.
PURE's redesigned feed embodies its unique and quirky brand universe with a user experience that fights app fatigue.
Read articleWhat are you looking for?
Latest news
Pure Introduces Category-First “My Media Rules” Giving Users Total Control Over Incoming Photos and Videos
New trust and safety feature, built from community feedback, puts consent-driven media preferences into users' hands while preserving the spontaneity of online dating.
PURE App Is Bringing Pleasure is Power to London and Paris — Dating is Going to Get Weird (in the Best Way)
After a US campaign in NYC and LA, the sex-positive dating app hits the streets of Europe with local immersive activations.
Dating App PURE Hits $100M Revenue with 95% User Growth While Industry Giants Contract
Niche Player Achieves 46% Revenue Growth as Tinder, Bumble, and Hinge Report Double-Digit Declines, Signaling Major Shift in User Preferences
Pure Dating App Introduces Safety Signal to Empower Users When Taking Connections Offline
New location-sharing feature gives users peace of mind when meeting dates in person, reinforcing PURE's commitment to safe, spontaneous connections.
FANG NYC and PURE Dating App Present a Capsule Collection Celebrating Modern Connection and Femme Expression
Introducing the new collaboration by PURE App x FANG NYC: capsule collection is available for pre-order on October 22. Launch on November 3, 2025.
Pure Dating App Launches Age Verification to Set New Industry Standard for User Safety
Safety feature for UK users, Age Verification, reinforces Pure's commitment to creating the most secure and authentic dating environment
PURE App and TBD Health Unveil a First-of-Its-Kind At-Home STD Testing Partnership for Dating
Pure App users have exclusive access to TBD Health’s at-home STD testing and sex-positive, judgment-free clinical care directly through the dating app.
Pure App Launches US Campaign, “Pleasure is Power”, Following European Market Success
Pure, the Leading Sex-Positive Dating App Offers a Platform Focused on Safety and Real Connections, as the US Dating Scene Seeks Authentic and Secure Dating Options.
Pure App Rolls Out Photo Verification to Build a Safer, More Authentic Dating Experience
New feature on Pure App, Photo Verification, helps users feel more confident when interacting with others on the app.
Pure App Launches New Campaign “Liberté, Sécurité, Sensualité” — Rewriting the Rules of Dating in Paris
With Paris as its muse, Pure's campaign speaks directly to the city’s sex-positive community —especially women— inviting them to embrace freedom, safety, and sensuality on their own terms.
Table for Two: Dating Goals for 2025
2025 is calling, and it’s time to shake things up. Forget those tired coffee dates or bland texting marathons that never go anywhere. From creative date ideas to more emotional honesty, here’s how ...
Dating App PURE Hits $100M Revenue with 95% User Growth While Industry Giants Contract
Niche Player Achieves 46% Revenue Growth as Tinder, Bumble, and Hinge Report Double-Digit Declines, Signaling Major Shift in User Preferences
Pure Introduces Category-First “My Media Rules” Giving Users Total Control Over Incoming Photos and Videos
New trust and safety feature, built from community feedback, puts consent-driven media preferences into users' hands while preserving the spontaneity of online dating.
Your Dating App is Dated. PURE's Redesign Proves It.
PURE's redesigned feed embodies its unique and quirky brand universe with a user experience that fights app fatigue.
Pure Dating App Introduces Safety Signal to Empower Users When Taking Connections Offline
New location-sharing feature gives users peace of mind when meeting dates in person, reinforcing PURE's commitment to safe, spontaneous connections.
Pure Dating App Launches Age Verification to Set New Industry Standard for User Safety
Safety feature for UK users, Age Verification, reinforces Pure's commitment to creating the most secure and authentic dating environment
Pure App Rolls Out Photo Verification to Build a Safer, More Authentic Dating Experience
New feature on Pure App, Photo Verification, helps users feel more confident when interacting with others on the app.
PURE App Is Bringing Pleasure is Power to London and Paris — Dating is Going to Get Weird (in the Best Way)
After a US campaign in NYC and LA, the sex-positive dating app hits the streets of Europe with local immersive activations.
FANG NYC and PURE Dating App Present a Capsule Collection Celebrating Modern Connection and Femme Expression
Introducing the new collaboration by PURE App x FANG NYC: capsule collection is available for pre-order on October 22. Launch on November 3, 2025.
PURE App and TBD Health Unveil a First-of-Its-Kind At-Home STD Testing Partnership for Dating
Pure App users have exclusive access to TBD Health’s at-home STD testing and sex-positive, judgment-free clinical care directly through the dating app.
Pure App Launches US Campaign, “Pleasure is Power”, Following European Market Success
Pure, the Leading Sex-Positive Dating App Offers a Platform Focused on Safety and Real Connections, as the US Dating Scene Seeks Authentic and Secure Dating Options.
Pure App Launches New Campaign “Liberté, Sécurité, Sensualité” — Rewriting the Rules of Dating in Paris
With Paris as its muse, Pure's campaign speaks directly to the city’s sex-positive community —especially women— inviting them to embrace freedom, safety, and sensuality on their own terms.
Table for Two: Dating Goals for 2025
2025 is calling, and it’s time to shake things up. Forget those tired coffee dates or bland texting marathons that never go anywhere. From creative date ideas to more emotional honesty, here’s how ...
