Niche Player Achieves 46% Revenue Growth as Tinder, Bumble, and Hinge Report Double-Digit Declines, Signaling Major Shift in User Preferences
February 2, 2026, Berlin – PURE, the leading dating app for Gen Z, announced today it has reached the $100M milestone in annual gross revenue, while achieving 95% year-over-year registration growth and 46% revenue growth, at the end of 2025.
The announcement comes as Match Group and Bumble report significant contractions, with Tinder down 14%, Bumble down 11%, and Hinge up 12% during Q1-Q3 2025 vs. 2024, compared to +41% for PURE.
Swipe fatigue is redefining the dating app industry. Users want better experiences, leading to genuine connections - not endless swiping. Our feed-based design gives control back to people over their dating journey.Luka Dremelj, CEO of PURE App
PURE's differentiated approach appears to resonate strongly with users seeking alternatives to mainstream dating apps:
- Balanced Community: The platform maintains a 60/40 male-to-female ratio through strategic marketing - a better balance than most dating apps, which typically gather more male users.
- Geographic Strength: PURE ranks among the top 8 grossing lifestyle apps across its three primary markets: the United States, France, and the United Kingdom (#6 on iOS and #7 on Google Play worldwide).
- Safer Dating: a growing suite of safety features, including Safety Signal, Photo Verification, Age Verification (UK), in response to users’ interest.
Launched in 2013, PURE's trajectory suggests that the dating app market may be entering a period of fragmentation, where niche players with disruptive approaches may capture market share from established giants relying on legacy swipe mechanics.
Known for its unique brand identity, the company has achieved sustainable growth without the billion-dollar marketing budgets deployed by Match Group and Bumble, indicating that product-market fit, rather than advertising spend, may be driving user acquisition.