Pure Dating App Introduces Safety Signal to Empower Users When Taking Connections Offline

New location-sharing feature gives users peace of mind when meeting dates in person, reinforcing PURE's commitment to safe, spontaneous connections.

December 11, 2025 - Berlin — PURE App, the innovative dating platform known for prioritizing user privacy and authentic connections, is launching Safety Signal: this groundbreaking feature empowers PURE users to feel safer while meeting in person, by sharing their location and date information with a trusted contact. This latest innovation addresses one of the biggest barriers to dating in person - the safety concerns that come with taking digital conversations into the real world.

Safety Signal directly addresses the trust gap that keeps too many users from taking their connections offline. Research consistently shows that safety concerns (particularly among women and LGBTQ+ users) create hesitation around in-person meetings, reducing both user engagement and the potential for meaningful relationships.

According to a DatingNews.com survey, 91% of single women in the U.S. worry about their safety when going on dates.

The feature delivers three core benefits:

• Peace of Mind: Users can focus on enjoying their date, knowing someone is aware of their plans.
• Safety Net: If something unexpected happens, having a trusted contact aware of your whereabouts can provide crucial support.
• Intuitive Design: Built-in sharing that works across all devices and platforms means more people will actually use it.

The feature is designed for maximum simplicity and accessibility:

• Activate before your date: Users enable Safety Signal when they're ready to meet someone from PURE App.
• Share with anyone: PURE generates a passcode-protected link that can be sent to any trusted contact via text, email, or messaging app (no Pure account required).
• Real-time visibility: The trusted contact opens the link in any browser to see the user's last known location on a map, the date's photos from their Pure profile (if available), and the session duration.
• Automatic privacy: Safety Signal runs quietly in the background for the selected time period, then automatically ends.
• Transparent by design: To maintain honesty and respect, dates receive a notification when Safety Signal is activated.

Safety Signal joins PURE's growing suite of protection features, including Photo Verification and Age Verification. Together, these 'Safer Dating' tools create multiple layers of security that don't compromise the spontaneous, adventurous spirit that defines the PURE experience.

"Every safety tool we propose is designed to help people feel secure enough to be themselves, to extend their social circles, to connect authentically. That's what dating should be about", adds Vicki Rool.

Safety Signal is available now to all PURE members globally.

*Download the Safety Signal assets here.