FANG NYC and PURE Dating App Present a Capsule Collection Celebrating Modern Connection and Femme Expression
October 22, 2025 - New York — PURE Dating App and fashion label FANG NYC announced today their exclusive capsule collection that merges bold design with contemporary dating culture. Previewed during FANG NYC's acclaimed Spring/Summer 2026 show at New York Fashion Week, this collaboration is also part of PURE's Pleasure is Power campaign, celebrating the metropolitan femme who takes dating - and style- into her own hands.
The capsule collection draws from the brand's signature sculptural knitwear and femme-forward silhouettes, reimagined for those who approach connection with unapologetic confidence. It will be available for pre-order on October 22nd, with live sale on November 3rd, on the website: www.fang.nyc/collections/fang-nyc-x-pure-app
This collaboration feels like a natural extension of our brand. We’re exploring how different kinds of relationships — romantic, platonic, and beyond — and the ways we want to be perceived can shape our identity and aesthetic. PURE’s judgment-free philosophy aligns perfectly with what we stand for: fashion as a medium for liberated, authentic self-expression.Fang Guo, Founder and Creative Director of FANG NYC
The capsule builds on themes introduced in FANG's SS26 collection—1990s grunge reinterpreted through a techno-futurist lens, featuring the brand's innovative knitwear techniques such as the sheer ladder stitch construction, Pieces are designed for layering and versatility, with a gender-expansive approach.
"This capsule collaboration builds on PURE's Pleasure is Power campaign: a call to embrace and celebrate pleasure in all its forms," said Avril Louise Clarke, Brand & Partnerships lead at PURE App. "Through authenticity, community, and bold design, we're creating a cultural space where pleasure is not only owned, but expressed as a powerful aesthetic of modern life. Teaming up with FANG NYC now feels especially timely, as their latest collection leans further into femme expression, making this the perfect cultural moment to unite our universes and amplify empowerment through both style and connection."
Founded in New York City and inherently cultured, FANG NYC is a gender-expansive fashion line that aims to redefine the relationship between fashion and gender, and explores the dichotomy between femininity and masculinity. With the initial goal of diversifying fashion for queer-minded people, FANG's collections have challenged dated values and unhealthy expectations. The label hones in on statement knitwear designs and beyond that are aesthetically inclined and forward-thinking while simultaneously offering comfort and support for every body and identity. Learn more at www.fang.nyc.
PURE is a radically honest dating app designed for spontaneous, no-pressure connections. Built around real-time discovery and anonymous chats, PURE encourages users to be bold, curious, and open-minded. Whether you're seeking a spark, a fling, or something in between, PURE provides a judgment-free space for adults to express themselves freely and explore desire on their own terms. With its minimalist interface and time-limited conversations, PURE keeps interactions fresh, fun, and rooted in the moment. Learn more at www.pure.app.
The FANG NYC x PURE capsule collection will be available for pre-order beginning October 22nd, with full collection launch on November 3rd at www.fang.nyc/collections/fang-nyc-x-pure-app.
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