Pure Dating App Launches Age Verification to Set New Industry Standard for User Safety

Pure's proactive response to UK Online Safety Act reinforces commitment to creating the most secure and authentic dating environment.

October 14, 2025 - Berlin — Pure App, the innovative dating platform known for prioritizing user privacy and authentic connections, presented its new safety feature aimed at strengthening the safety of its users: Age Verification (available only in the United Kingdom). In response to the UK Online Safety Act, this initiative demonstrates Pure's commitment to user protection and industry compliance, setting a new benchmark for responsible dating platforms worldwide.

By partnering with Veriff, a globally trusted identity verification provider, Pure has designed its verification process with user experience at its core:

• Step 1: Face Scan - A quick, in-app age estimation scan completes the verification in seconds, with no image uploads required
• Step 2: ID Verification - If additional confirmation is needed, users complete a simple photo ID and selfie verification process that takes just minutes

This feature also responds to user feedback gathered through Pure's ongoing community surveys, which consistently highlight safety as a top priority. By implementing robust age verification, Pure gives users greater confidence and control over their dating experience, ensuring they're connecting with verified adults in a protected environment.

True to Pure's core values, the Age Verification feature maintains the highest privacy and security standards:

• All data is encrypted and processed securely in accordance with Pure's Privacy Policy and Veriff's Privacy Notice
• Verification is seamless, with interfaces available in users' selected language
• Dedicated support is available throughout the verification process via in-app assistance

As dating platforms worldwide navigate evolving safety standards (including the UK Online Safety Act and similar legislation globally), Pure is demonstrating that proactive investment in user protection isn't just good practice, it's essential. The company monitors local legislations and adapts its features to safety compliance and R&D, ensuring its technology stays ahead of emerging threats and regulatory requirements.