June 4, 2025 – Berlin — Pure App, the dating platform for the adventurous, is introducing a new feature aimed at strengthening trust and safety of its users: Photo Verification.
With authentic connections at heart, Photo Verification helps users feel more confident when interacting with others on the app. The process is simple: users are invited to do a liveness check (that includes head turns and blinking), during which their faces are compared to their profile photos in an automated review. Once verified, users receive a badge on their profile, signaling they are indeed who they say they are.
We believe safety shouldn’t kill the vibe—it should elevate it. Our Photo Verification is about giving people more control and peace of mind, without slowing down the flow of spontaneous encounters Pure App is known for.Vicki Rool, Head of Trust & Safety at Pure
Users have made it clear: they want more real. In the first weeks of rolling out the Photo Verification feature, over 34% users in the UK have already obtained their verification badge. And to top it off, a new feed filter allows users to see only photo-verified profiles.
- Users are invited to add recent photos to their profiles.
- Users are prompted to complete a quick selfie video test to verify their identity.
- The selfie video is reviewed for accuracy and likeness against profile photos.
- Once approved, a verification badge appears on the user’s profile.
- Verified users are prioritized in discovery and receive increased visibility.
Pure is committed to providing tools that empower users to date on their own terms - be it instant connections, anonymous chats, or safety features that ensure peace of mind. Photo Verification is the latest step in that mission.
Read here our Journal article on how to use photo verification on Pure Dating App.
About Pure Dating App
Pure App is a dating app for the adventurous: a safe, inclusive, and sex-positive space to connect with open-minded people.
Designed for secure, private, and judgment-free connections, Pure makes it easy to meet like-minded individuals—on your own terms. With disappearing chats, anonymous profiles, and no pressure, Pure is the space where safety and sensuality coexist.
Learn more at pure.app/oui or download the app on iOS and Android.