Pure App Launches New Campaign “Liberté, Sécurité, Sensualité” — Rewriting the Rules of Dating in Paris

Paris, France – 16 April 2025. Pure App, the dating platform for the adventurous, proudly unveils its bold new campaign: “Liberté, Sécurité, Sensualité.” With Paris as its muse, this campaign speaks directly to the city’s sex-positive community —especially women— inviting them to embrace freedom, safety, and sensuality on their own terms.

The campaign’s new Brand Video captures the essence of Pure’s mission: to create a space where authenticity and desire coexist freely and fearlessly. This film was produced by Le Crime and directed by Camille Mompach. 

As part of the rollout, Parisians will notice striking posters and metro ad displays peppered throughout the city center, transit hubs, and suburban zones—each echoing Pure’s core values with bold design and cheeky charm. 

To celebrate the campaign’s launch, a “Date Night with Pure” gathered journalists, influencers and Pure representatives for a casual soirée in Paris: over dinner, anecdotes from our community, open conversations about dating and sexuality were shared.

A 2020 IFOP study revealed Paris as the #1 city in France where women feel pressured to conform to traditional dating roles. Taking this into consideration, Pure is flipping the script - by placing autonomy, consent, and sensual curiosity at the heart of modern dating.

“Paris is one of our most active cities. It seems fitting for Pure to engage directly with Parisians and to spark honest conversations about pleasure and safety at a local level”, stated Luka Dremelj, CEO at Pure App.

Recent studies reveal a powerful cultural shift in France when it comes to female pleasure and sexual autonomy:

• Masturbation: up from 42.4% (1992) to 72.9% (2023)
• Oral sex: 78.3% (2006) to 84.4% (2023)
• Anal intercourse: 23.4% (1992) to 38.9% (2023)

Pure App supports this evolution by championing authentic intimacy and offering a safe, judgment-free space for exploration. The message is clear: Owning her pleasure is powerful.

In a digital world rife with oversharing and scams, safety and anonymity are no longer negotiable – they’re essential.

• 70% of Pure users cite safety and anonymity as top priorities.
• 63% of French singles are cautious about data privacy, with 47% preferring platforms that keep profiles private until shared (Le Parisien, 2024).

That’s why Pure is built differently:

• Disappearing chats
• No screenshots
• True anonymity
• Private profiles by default
• Photo verification
• Users are supported by our safety team

Unlike traditional dating apps, Pure offers a premium experience where users can explore safely and connect meaningfully—without pressure, profiles, or performative swiping.